High-Converting Dealership Websites & Powerful Marketing Solutions
Drive More Leads. Sell More Cars.
Turn More Clicks into Customers with Smart, Data-Driven Solutions
ProMax provides dealerships with the essential tools for success, starting with responsive, custom-built websites designed to convert shoppers into buyers. Our comprehensive marketing solutions – featuring credit-based retailing, high-impact website plugins, and more – drive traffic, deliver higher-quality leads, and boost sales. Whether you’re an independent dealership or part of a large group, ProMax helps you stand out, engage more customers, and accelerate business growth.
Power Up Your Lead Generation Engine
Every dealership is different, but there’s one thing they all have in common- they run on high-quality leads! Our Lead Generation solutions are versatile and flexible enough to deliver quality leads to any dealership- from large multi-rooftop groups to small independents. All of our Lead Generation tools integrate with your ProMax Complete, replacing around 5-14 systems with one unified platform, ensuring fast turnaround times and accountability built in.
ProMax has evolved its marketing solutions to focus on the digital channels that today’s car shoppers use most. While we no longer offer direct mail campaigns, we provide other customer engagement solutions designed to help dealerships grow.
Custom-Built Dealership Websites
ProMax auto dealer websites are designed to convert more visitors into buyers with fast load times, responsive design, intuitive navigation, and built-in tools that simplify the car shopping experience. Fully customizable and optimized for SEO, these websites help dealerships attract more traffic, generate high-quality leads, and stand out in a competitive market.
Credit Bureaus
ProMax provides automotive dealers with access to comprehensive credit reporting solutions, including FICO® and VantageScore reports, as well as reports that can pull from one to three bureaus, all via soft inquiries that don’t impact applicants’ credit. These tools are fully integrated into ProMax’s credit-driven retailing system, which ties credit reports, fraud detection, compliance workflows, and CRM/desking into a seamless platform tailored for the auto retail industry. ProMax’s solutions enable dealers to assess creditworthiness and risk rapidly, while maintaining audit-ready compliance during each step of the sales process.
Instant Results with Online Soft-Pull Solutions
ProMax has a variety of soft pull solutions that seamlessly embed into any dealership website with just one line of code. They enable visitors to enter basic information, name, address, and email, to instantly receive pre-approval status and view their exact credit score, without requiring a Social Security Number. Beyond basic contact data, soft pulls can capture critical finance-related details like vehicle payments, interest rate, original loan amount, estimated payoff, term, joint application status, and recent late payment history, delivering richer lead profiles. All ProMax soft pull tools integrate with any CRM or ILM system, work across all site designs, and offer high ROI by converting window shoppers into qualified leads with immediate value.
Online Trade Valuation Solution
Appraisal Express is a NADA-powered trade‑in valuation widget designed for seamless integration into dealership websites. It offers visitors an instant estimate of their vehicle’s trade-in value without leaving the site, enhancing transparency in the buying process and generating high‑quality leads. For dealers seeking deeper insights, Appraisal Express Plus builds on this by adding soft‑pull credit pre-approval, displaying customers’ exact credit score, payoff, and equity amounts all without requiring a social security number. Both versions integrate smoothly into any website and CRM system, providing dealerships with faster lead generation while improving the online experience for prospective buyers.
Enhanced Call Tracking Services
ProMax Call Tracking solutions help dealerships monitor and record all inbound and outbound calls, providing valuable insights for training, lead attribution, and marketing ROI. Fully integrated with ProMax’s platform, it connects call data to CRM, websites, and compliance tools—giving dealers a clear view of customer interactions and campaign performance.
Bankruptcy Leads
Prospects at some stage of the bankruptcy process- you choose the ZIP Code and radius and customize all other parameters. Scrubbed against DNC and NCOA, and with email addresses appended where available.