Unified Retail Platform for Modern Dealership Operations

One Login. One Experience.
Always Compliant. Always Profitable.

One Login.
One Experience.
Always Compliant.
Always Profitable.

ProMax Complete brings CRM, credit, compliance, desking, and more into one connected workflow—so your team works in a single system, customers enjoy a seamless buying experience, and every deal is built with confidence.
ProMax Complete™
An award-winning all-in-one front-end software platform for auto dealerships. It combines CRM, Desking, Website, Inventory, Credit, Data Mining, and more into one seamless tool.
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Data Mining
Powerful Data Mining in ProMax Complete combines customer data with lending programs, current inventory, equity calculations, and more to find lease and retail opportunities.
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Desking
Build the best deals fast with real-time lender rates, rebates, & incentives. Easily compare multiple payment options, structure deals, and maximize profits, all in one easy-to-use tool.
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ID Verification & Fraud
Avoid costly losses due to rapidly rising synthetic fraud that specifically targets dealers, and stay compliant as you evaluate and verify a consumer is who they say they are.
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Credit & Compliance
We ensure you remain abreast of all of the applicable automotive credit compliance regulations. We safeguard your compliance process in one easy to use solution.
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Websites & Marketing
ProMax offers custom, responsive websites that fully integrate with ProMax Complete, plus powerful marketing tools to enhance your dealership's visibility and sales.
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Your Dealership.
Always On.
Always Secure.

With ProMax, your dealership gains more than a technology partner - you gain a security advantage designed to protect every sale, every customer, and every connection you make. Our multi-layered security includes:
Rigorous 3rd-party testing and disaster recovery safeguards
Highest standards of encryption, security, and compliance
Fewer disruptions and stronger protection for ProMax dealers
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ProMax keeps your dealership data secure
Promax at NADA 2026

Customer Stories

We realize every dealership is different and every dealer has different goals they are trying to achieve. We will evaluate each dealership and formulate a plan on how to achieve their desired goals. See what our partners in success have to say.
Our ProMax website is professional, mobile-friendly, and easy to manage. The OMS gives us control over content, landing pages, forms, SEO, and lead tracking. Connecting with ProMax Complete (CRM) helps us better understand our customers. When we need help, the support team is responsive and knowledgeable.
Darren Whitehead - Peters Auto Mall

Darren Whitehead

Peters Auto Mall
The CRM makes car selling easier than ever. Doing follow up becomes an all-access organized task that helps a salesperson maximize their day. I enjoy that it holds their new vehicle information as well as their trade in so I can refer notes and pick right back up on the next day with any leftover work.

Ashley Harper

Sales - Yes Chevrolet
ProMax is great because it allows me to stay in touch with my customers easily. It gives me the opportunity to remember what vehicle(s) my past customers were interested in & helps me keep a good tab of what I have done. ProMax makes it very easy to set up appointments & makes it easy to stay in touch.
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Dawson Stoll

Sales - Green Buick GMC
I really enjoy using ProMax. It helps me manage our leads that come into our location. I also love the marketing that we get. The Recall Tab is very useful. But the thing I enjoy the most is the training modules, they show you basically everything you need to know step by step.

Melody Hunter

Receptionist
ProMax's CRM is an amazing way to keep all client information safe and easily accessible for us here at the dealership. Extremely easy to navigate and with plenty of useful features that assist me daily in making appointments, following up with references, and closing deals.
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Johnny Bravo

Sales - Steve Coury Ford
Your program is the best CRM that I have ever used in a car dealership in the past 4 years! The workflow is incredibly user friendly, and the inventory management is just about seamless. It really is the all-in-one tool that every car salesperson should have the opportunity to use!

Dione Skidgel

BDM - North Country Auto
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Our Partners