Each month we highlight compliance and technology issues that could impact your dealership
Customer Protection and Your Sales Force
The automobile industry has changed quite a bit over the last half century. 50 years ago cars sold for less than $3,000 on average and gas was just $0.31 a gallon. We all know those days are never coming back. Similarly, the days of not having a security policy and secure data practices are over and they are not coming back. More and more it is the responsibility of a dealership to ensure that client data is secure. With that in mind let’s briefly talk amount three topics, consumerdata, malware, and social media.
Almost 18 years ago, the Gramm–Leach–Bliley Act introduced the privacy notice, which changed how dealerships must operate with consumer data. It very specifically became the job of the auto dealer to protect the consumer’s data, even their public data, if it was used in a credit purchase. That means that sales reps are no longer authorized to take the consumer’s contact information without permission of the consumer. Additional regulations affecting this are the Do Not Call rules, CAN-SPAM Act, and the Safeguard and Disposal rules, each of which could put your dealership in a tough spot if a sales rep keeps the consumer information after leaving your employment.
When the Internet first started to change the way people did business, there were not many viruses in the wild. Now, more than a million new viruses or variants of a virus are introduced into the world daily. We see cyber attacks resulting in the loss of billions of dollars a year. Thinking you’re too small for someone to notice, or that your staff doesn’t go to sites which could infect your systems only exacerbates the problem. You must have a malware solution which you update regularly.
In the market today, the fastest growing method of reaching your customers is also the method of your greatest vulnerability to malware, and to some extent the loss of your clients: social media. Your dealership should have a regular training program that covers cyber attacks through email, Facebook, Twitter and other methods. In addition, you should consider having all new employees create social networking accounts for work and assigned to the dealership. All client contact should go through these accounts instead of your sales rep’s personal accounts. This limits their ability to siphon off your client base if they leave, and helps you maintain compliance with the privacy laws mentioned above.
To learn more about protecting your dealership
call your Dealer Support Specialist
Which Password Management Tool is Best for Your Dealership?
The authors of this whitepaper tried them all so that you don't have to.
Every computer you use ProMax on should have anti-virus and malware software installed. Since every dealership is different, you should figure out what works best for you based on your budget, number of computers, and vendor reputation.
While we don't recommend any specific software, here are a few places you can research further: