Award-Winning Desking That Maximizes Profits
For more than 30 years, ProMax has led the industry in desking innovation. Built into the award-winning ProMax Complete, our desking solution streamlines deal structuring, integrates compliance and credit, and gives your team the tools to deliver the most profitable deals faster.
Fully Integrated into ProMax Complete™
ProMax Desking is part of a fully unified CRM platform that includes integrated credit, compliance, and customer management. This seamless connection ensures smoother workflows, fewer errors, and maximum profitability from the first lead to the final contract. This is one of the reasons Promax users are getting the sale 3x faster than they used to.
Consistent Deal Evaluation for Any Employee
Even new team members can structure deals confidently with ProMax Desking. Automated calculations sync with customer profile data captured through online forms, enabling quick, accurate deal evaluations across every scenario including retail, lease, negative equity, prime, and subprime.
Smarter Lender Comparisons with Lender Select™
Our proprietary Lender Select™ tool automatically compares lender programs to identify the best match for your buyer while maximizing profitability for your dealership. Dealer reserve calculations are included, helping your team secure the right financing every time.
Optimize Every Deal with Incentive Optimizer
Powered by a comprehensive rebate database, Incentive Optimizer automatically identifies the best eligible programs for each customer and vehicle. It eliminates guesswork, ensures compatibility, and delivers maximum savings. Seamlessly integrated into your Desking process, it helps you structure the most profitable deals – fast.
Customizable to Your Dealership’s Processes
No two dealerships are alike. That’s why ProMax Desking is fully customizable to align with your unique workflows, whether you’re a multi-rooftop franchise or an upstart independent. With complete integration of credit, CRM, and compliance from web to contract, you can tailor the platform to your processes and keep your dealership efficient and compliant.
One Login. One Experience. Always Compliant. Always Profitable.