Credit-Driven Retailing that Automates Processes and Optimizes Profit
Known for leading-edge solutions built in partnership with dealers, ProMax Complete™ combines a powerful credit and compliance engine with a fully integrated Automotive CRM and Desking platform, replacing around 5-14 systems with one unified solution.
ProMax’s focus on innovative, user-friendly customer management platforms that address real-world dealer needs supercharged with strong marketing solutions has solidified ProMax’s reputation as a leader in the industry. With offices in Bettendorf, IA and Mission, KS, ProMax has been a trusted partner in credit-driven retailing for automotive dealerships for three decades.
One Login. One Experience. Always Compliant. Always Profitable.
Company founded

First Special Finance Desking solution

First search-by-payment dealer websites

First internet-based full front-end solution

First automotive Trigger Leads program

First Compliance-integrated CRM/ILM

First Pre-Screen tool for automotive

First company to launch new suite of soft pull solutions

SNH Capital Partners acquires ProMax

Launch of Stack (now ProMax Complete™) – modern, modular desking & CRM

Launch of ProMax Complete™ platform with integrated Credit and Compliance
