< class="page-title"> About ProMax
About ProMax

Credit-Driven Retailing that Automates Processes and Optimizes Profit

Known for leading-edge solutions built in partnership with dealers, ProMax Complete™ combines a powerful credit and compliance engine with a fully integrated Automotive CRM and Desking platform, replacing around 5-14 systems with one unified solution. 

ProMax’s focus on innovative, user-friendly customer management platforms that address real-world dealer needs supercharged with strong marketing solutions has solidified ProMax’s reputation as a leader in the industry. With offices in Bettendorf, IA and Mission, KS, ProMax has been a trusted partner in credit-driven retailing for automotive dealerships for three decades.

One Login. One Experience. Always Compliant. Always Profitable. 

1994

Company founded

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1995

First Special Finance Desking solution

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2000

First search-by-payment dealer websites

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2002

First internet-based full front-end solution

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2005

First automotive Trigger Leads program

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2007

First Compliance-integrated CRM/ILM

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2009

First Pre-Screen tool for automotive

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2017

First company to launch new suite of soft pull solutions

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2018

SNH Capital Partners acquires ProMax

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2022

Launch of Stack (now ProMax Complete™) – modern, modular desking & CRM

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2025

Launch of ProMax Complete™ platform with integrated Credit and Compliance

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