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Websites

Custom Car Dealership Websites That Generate More Leads

ProMax builds high-converting dealership websites designed for independent dealers, franchise dealerships, and dealer groups. Fast, mobile-friendly, SEO-focused, and fully integrated with your CRM.

ProMax is the industry leader in credit-driven retailing for automotive. For most buyers, the car buying journey begins online, and that’s exactly where you need to win. Attract and engage more consumers at the beginning of their car buying journey with a customized website tailored to you. Our websites showcase your dealership, inventory and is fully integrated with your ProMax Complete.

Our personalized dealership websites are built for speed and, moreover, focus strongly on SEO. They include best-in-class in-house support and incorporate intuitive design to enhance the customer experience. As a result, you’ll stand out from the competition and generate more leads. Simply tell us your vision, and we’ll show you how we can design a state-of-the-art website that truly drives sales for your dealership.

Built to Be Found. Designed to Convert.

Whether you are a single rooftop or part of a large dealer group, ProMax’s custom-designed dealership websites are built around your dealership’s specific goals and needs. Our advanced, mobile-first, responsive platform creates a fast, user-focused experience while providing a strong foundation for local SEO, structured data, inventory SEO, on-page optimization, and greater search visibility. From helping search engines understand your dealership and vehicle inventory to optimizing key pages for relevant local searches, ProMax websites are designed to get your dealership found by more shoppers and turn online searches into valuable opportunities.

Why SEO Matters for Dealership Websites

Search engine optimization helps your dealership website rank higher in search engines, and AI agent responses, when shoppers search for used cars, financing options, or dealerships in your area. A well-optimized dealership website from ProMax will attract more qualified traffic, increases vehicle views, and generates more leads without relying solely on paid advertising. Our auto dealer websites are built with SEO best practices in mind, including fast page speeds, mobile-friendly design, optimized vehicle detail pages, clean site architecture, and local SEO strategies to help your dealership reach more customers and grow online.

Based on historic data, automotive marketers spend 33% of their TOTAL ad budget on digital and the average car shopper visits 4.2 websites before making a purchase decision. If you’re website isn’t fast, user friendly, and optimized to capture leads, your dealership is missing out on potential customers. Can your dealership afford NOT to have a best-in-class website from ProMax, designed to convert traffic into leads?

Powerful Built-in Analytics and Reporting

Extensive built-in analytics reporting on every website takes information from Google Analytics and, along with custom developed tools, provides your team with actionable insights in an easy-to-understand format. Easily accessible from our online management system. This enables you to target the right audience, track performance, and drive more sales by leveraging your own data.

Generate More Leads When Paired with ProMax Complete

Transform your dealerhip’s website into a lead-generation machine. ProMax is the only Value-Added Reseller of all three credit bureaus with integrated Credit, CRM, and Desking in the retail auto industry! Because of this, we can offer the most comprehensive set of credit and soft pull tools of any CRM/Desking provider. 

In addition, our robust suite of online credit and trade appraisal tools generate high quality leads on your site 24/7. Dealers using Promax Complete report up to 3x faster lead-to-sale conversion, backed by unlimited custom forms built to move traffic toward a decision.

Secure, Fast, Websites Optimized for Peak Performance

Stay ahead with the industry’s highest security standards, where all data is encrypted and housed between best-in-class multi-tier safeguards. ProMax dealership websites leverage the latest Google Search Engine Optimization techniques to deliver you a fast, high-performance website that keeps visitors engaged. With full mobile responsiveness, your site will look stunning and function flawlessly on desktops, laptops, tablets, and phones, ensuring an exceptional experience for every customer on every screen.

Effortless Website Management at Your Fingertips

ProMax dealership websites give your team the flexibility to update pages, content, landing pages, forms, and more in real time, turning routine website changes that can take hours into updates you can make in minutes. 

When you need assistance, our responsive and knowledgeable website team is always ready to help. ProMax understands dealerships and the automotive business, so we’re more than a website provider – we’re a partner in your dealership’s success, helping you improve content, on-page SEO, search visibility, and your overall online presence while giving your team more time to focus on what matters most: selling and servicing vehicles.

Customer Testimonials

Our ProMax website is professional, mobile-friendly, and easy to manage. The OMS gives us control over content, landing pages, forms, SEO, and lead tracking. Connecting with ProMax Complete (CRM) helps us better understand our customers. When we need help, the support team is responsive and knowledgeable.
Darren Whitehead - Peters Auto Mall

Darren Whitehead

Peters Auto Mall

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Car buying starts online - make your dealership stand out with website from ProMax. Discover how our sites can drive your success and set you apart from the competition.