Davenport, IA (OPENPRESS) Dealer Marketing Services, the provider of ProMax Unlimited, has announced their certification by Mazda North America Operations (MNAO) as a certified lead management tool.
ProMax is a certified lead management tool for most (OEM) manufacturers, including GM, Nissan, Ford, Hyundai, Subaru, Volkswagen, Toyota, Chrysler, Infiniti, Lexus, Saab, Mercedes-Benz, and now Mazda. Leads are sent directly into the dealership's ProMax system, allowing them to work all their incoming internet leads, as well as leads received from the manufacturer. The manufacturers track response times, knowing there is a direct correlation between quick responses and high conversion ratios. The 'time clock' is automatically stopped as soon as the lead is responded to within ProMax. Dealerships can also have a copy of the lead sent directly to their smart phone. Responding to the lead from a smart phone gives the dealership the ability to stop the clock 24/7 and take immediate action on an incoming lead.
"We are pleased to be recognized by Mazda as a certified lead management tool, "said Shane Born, COO of Dealer Marketing Services. "We will continue to create innovative technology and services to help Dealers turn online leads into automotive sales."
ABOUT PROMAX UNLIMITED
Dealer Marketing Services, Inc. was formed in 1994 by John Palmer. In August of 1995, ProMax was introduced as a Special Finance software solution. In 1998, the software was expanded to handle all types of desking including new and used vehicle leasing, CRM, finance menus, Inventory management, numerous management reports, and credit application submissions to lenders. In 2002, ProMax was introduced as the industry's first Internet-based full front end solution and today is used daily by over 11,000 individual dealership personnel. The ProMax Unlimited Internet application integrates with dealership DMS systems and can be used very effectively in large dealer group situations as well as single location dealerships. Dealer Marketing Services, Inc. also provides website development and hosting, Internet leads, and direct mail services to help dealerships increase traffic. Learn more about ProMax Unlimited and Dealer Marketing Services, Inc. at http://www.ProMaxUnlimited.com.
ABOUT MAZDA NORTH AMERICAN OPERATIONS (MNAO)
Mazda North American Operations is headquartered in Irvine, Calif. and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through nearly 700 dealers. Operations in Mexico are directed by Mazda Motor de Mexico, based in Mexico City.
For additional information on ProMax Unlimited and the Mazda Certified Lead Management solution contact Melissa Sinclair at 563-344-7648