Davenport, IA (OpenPress) July 2, 2013
Dealer Marketing Services, the makers of ProMax Unlimited, announced new enhancements to their software integration with FirstLook on Tuesday. ProMax users can now automatically import pricing and vehicle comments from FirstLook into their ProMax system.
“We are very excited to announce this enhancement to our FirstLook integration” said Shane Born, Chief Operating Officer of Dealer Marketing Services, “FirstLook is a pioneer in inventory management software, and seamlessly transferring even more data between our systems will make all of our mutual dealer customers more efficient.”
Previously, ProMax users were able to send trade-in vehicle data to FirstLook for appraisal evaluation and market insights. With the new integration, FirstLook will send pricing data and vehicle comments into ProMax. The data importation is configurable and available throughout ProMax’s complete front-end dealer solution: in the Inventory module and on dealer websites, as well as e-mail proposal and window sticker templates.
This enhanced integration is now available to car dealerships nationwide.
ABOUT PROMAX UNLIMITED
Dealer Marketing Services, Inc. was formed in 1994 by John Palmer. In August of 1995, ProMax was introduced as a Special Finance software solution. In 1998, the software was expanded to handle all types of desking including new and used vehicle leasing, CRM, finance menus, inventory management, reports, and credit application submissions to lenders. In 2002, ProMax was introduced as the industry's first Internet-based full front end solution and today is used by over 11,000 individual dealership personnel. The ProMax Unlimited internet application integrates with dealership DMS systems and can be used effectively in large dealer group situations as well as single location dealerships. Dealer Marketing Services, Inc. also provides website development and hosting, internet leads, and direct mail services to help dealerships increase traffic. Learn more about ProMax Unlimited and Dealer Marketing Services, Inc. at www.ProMaxUnlimited.com.
For more than a decade, FirstLook has been helping dealers achieve better results from their pre-owned retail operations. A pioneer in Inventory Management Software, FirstLook Systems provides advanced retail performance management solutions helping auto dealers gain better visibility, decision making and performance of pre-owned retail operations. Learn more about FirstLook at www.firstlooksystems.com