Davenport, IA (OPENPRESS) May 8, 2012 -- Dealer Marketing Services, the creator of ProMax Unlimited, announced today the release of their direct integration with CUDL, the nation's leading indirect and point-of-purchase auto lending solutions provider to the credit union industry.
The integration between lenders and dealers is fragmented and often times hostile and not necessarily secure. Without a secure and easy-to-use integration, the process is vulnerable to human errors, inefficient processes, and lost revenue.
The new integration allows automotive dealers utilizing the ProMax Internet-based finance software to submit electronic credit applications directly into CUDL's national lending network. The secure data transmission eliminates duplicate data entry, providing the relevant customer details for more timely approvals.
We are extremely excited to offer our dealers this fantastic integration," said Shane Born, COO for Dealer Marketing Services. "We realize CUDL provides excellent financing options that are very important to our dealers' profitability. This integration eliminates contracting inefficiencies, directly benefiting our mutual consumers."
ABOUT PROMAX UNLIMITED
Dealer Marketing Services, Inc. was formed in 1994 by John Palmer. In August of 1995, ProMax was introduced as a Special Finance software solution. In 1998, the software was expanded to handle all types of desking including new and used vehicle leasing, CRM, finance menus, Inventory management, numerous management reports, and credit application submissions to lenders. In 2002, ProMax was introduced as the industry's first Internet-based full front end solution and today is used daily by over 11,000 individual dealership personnel. The ProMax Unlimited Internet application integrates with dealership DMS systems and can be used very effectively in large dealer group situations as well as single location dealerships. Dealer Marketing Services, Inc. also provides website development and hosting, Internet leads, and direct mail services to help dealerships increase traffic. Learn more about ProMax Unlimited and Dealer Marketing Services, Inc. at http://www.ProMaxUnlimited.com.
Based in Ontario, California, CUDL® (a CU Direct Corporation flagship brand) is the leader in indirect and point-of-purchase lending services for the credit union industry. As a Credit Union-owned Service Organization, CUDL develops custom applications, training and marketing programs to help credit unions achieve their indirect vehicle lending goals.
More than 990 credit unions and 8,500 dealerships nationwide rely on CUDL's national lending network to better serve members' vehicle shopping needs and drive member financing at the point-of-purchase. For more information about CUDL visit www.cudl.com and www.cudlautosmart.com.
For additional information on ProMax Unlimited and the CUDL integration, contact Jennifer Karsten at 888-531-7933