Credit Solutions

ProMax Unlimited Adverse Action

ProMax Unlimited Adverse Action Solutions

Under the Fair Credit Reporting Act (FCRA) and the Equal Credit Opportunity Act (ECOA), adverse action is defined as “a denial or revocation of credit, a change in the terms of an existing credit arrangement, or a refusal to grant credit in substantially the amount or on substantially the terms requested.” Any time a decision about a consumer’s credit is made based entirely or in part on information contained in a credit report, your dealership is required to issue an Adverse Action notice. This applies to consumers in a number of different situations:

If credit is denied.
If credit is not submitted for approval.
If credit is not granted with the terms requested.
If credit is accepted for an initial offer, but later rejected for a counter-offer.

Even though the requirements seem straightforward, it isn’t always easy to identify which consumers warrant an Adverse Action letter, and how this fits into your sales process. ProMax Unlimited takes the guesswork out of compliance, and provides a solution that fulfills your legal obligations without sending unnecessary notices.
When you run a Credit Bureau on a consumer, and a sale is not completed, it is generally for one of two reasons:

The consumer was not eligible for sufficient credit, or
The consumer was eligible, but chose not to buy for another reason.

Some compliance solutions simply print an Adverse Action letter for all consumers who had their credit run but didn’t buy, including those consumers who had great credit. This is both unnecessary and potentially harmful to future sales. Why risk alienating unsold traffic that has good credit?


Some dealerships rarely print any notices, relying on finance companies to do it. This approach will not protect you if your dealership is audited. The ProMax solution empowers you to take the necessary course of action.

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How the ProMax Adverse Action process works

In ProMax, whenever a consumer’s information is entered in the system, they will appear on the Compliance Review Report. With this report you can view all compliance activity, and determine which actions need to be taken for which consumers. The Adverse Action column lets you know if a consumer was approved or declined, or if a notice has already been printed.


Sign up for ProMax’s Failsafe program and make sure nobody slips through the cracks. With the Failsafe program, we send Adverse Action letters to any consumers that were not approved for credit. With the Failsafe Adverse Action letter, you have two options:

A standard 8x11 letter, or a nice 8x14 color letter, with coupons to your service department.

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