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    ProMax is user-friendly and scalable
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Grow your business with the leader in Automotive Software. Check out our features and capabilities.

ProMax is incredibly extremely totally intuitive and fully scalable.

ProMax Features


ProMax is the ultimate front end sales and management system that automatically matches the right vehicle with the right lender to maximize the profit opportunity of every potential customer.


Our comprehensive collection of web-based CRM & ILM tools ensure you make the most of all your advertising, leads, prospect and customer databases for maximum ROI and Showroom traffic..

Call Tracking

A live call tracking system that will allow you to track with precision the effectiveness of each advertising source your dealership uses.

Management Reports

ProMax offers a variety of useful standard reports, as well as the ability to easily create custom reports. Our reports allow you to inspect what you expect efficiently and effectively.

Inventory Management

The ProMax Inventory module was designed for auto dealers to professionally and accurately manage their inventory and related expenses.

Credit Reports

As a reseller of all three major bureaus for 20 years we can help you reduce your credit report and compliance costs due to our high volume and efficiencies of operation.


ProMax™ websites are custom designed and integrated completely with a dealer’s ProMax Online system. Inventory is automatically updated and leads are sent directly back into ProMax for effective lead management.

Lead Generation

All our effective lead generation products integrate seamlessly with the ProMax CRM and ILM tools and features.


Connect with ProMax — Read about our latest software updates, events, or marketing tips. Check back often, we want to keep you informed and profitable! [more]
Our training and support teams work hard to ensure that all of our customers are trained and fully supported. We offer a variety of training options to meet your training needs. [more]
ProMax works closely with top finance companies, credit bureaus, research and security companies to offer fully integrated services.[more]
At ProMax, what our customers think is important to us, and here you can view just a small selection of the many customer reviews we have on our products.[more]

Why Choose Us?

Together with your dealership, we work to identify the vision – the goals, and processes that will deliver the “Value and Success” of your store.