February 6, 2017 – Dealer Marketing Services, Inc., the makers of ProMax Unlimited announced today the release of Vehicle Recall, a new feature available within the ProMax platform. Vehicle Recall enables ProMax users to view open recall data on individual vehicles based on their Vehicle Identification Number (VIN). “Vehicle Recall gives our dealer customers access to this invaluable data with just a single click” said ProMax CEO John Palmer.
ProMax’s Vehicle Recall feature is powered by Recall Masters, the leading provider of automotive recall news, data, training, and communications. Recall Masters draw on a comprehensive Original Equipment Manufacturer (OEM) database. Recall checks in ProMax are performed automatically whenever dealers book in trades, and Vehicle Recall functionality is available for use throughout ProMax. “Vehicle Recall is fully integrated into the ProMax system” said ProMax CTO Darian Miller. “It happens automatically on the Trade Screen, but it’s also easy to use when booking in any Inventory, or from any pertinent deal screen in our award-winning Desking suite. This is another example of a long history of listening to our customer requests and unifying other typically disjointed products into one cohesive ProMax Unlimited package.”
“As the automotive market evolves, Recall Masters is continually evolving our systems and database to provide the most valuable information possible to promote sound dealership business initiatives and consumer safety” said Christopher Miller, CEO Recall Masters, Inc. “The integration with ProMax’s Vehicle Recall feature allows their customers to easily access unique recall data and information through the existing ProMax workflow. ProMax dealers can focus on efficiently managing recalls and attending to the needs of consumers through a familiar, proven platform. The partnership with ProMax is one more step in the right direction to ensure consumer safety and to mitigate the risk of automotive-related injuries.”
Accurate recall data can prove useful to automotive dealers for a number of reasons, even beyond the core issues of compliance, customer service, and safety. “Vehicle Recall is a tool that can be leveraged in a number of ways” said ProMax COO Shane Born. “Savvy dealers can use it to better evaluate trades, book in inventory, or funnel customers to their service lane in some instances. There are also options to print recall disclosure forms on sold vehicles. It has everything a dealer needs. There are a lot of possibilities”.
ABOUT PROMAX UNLIMITED
Dealer Marketing Services, Inc. was formed in 1994 by John Palmer. In August of 1995, ProMax was introduced as a Special Finance software solution. In 1998, the software was expanded to handle all types of desking including new and used vehicle leasing, CRM, finance menus, inventory management, reports, and credit application submissions to lenders. In 2002, ProMax was introduced as the industry's first Internet-based full front end solution and today is used by over 2,000 automotive dealerships. The ProMax Unlimited internet application integrates with dealership DMS systems and can be used effectively in large dealer group situations as well as single location dealerships. Dealer Marketing Services, Inc. also provides credit bureaus, website development and hosting, internet leads, and direct mail services to help dealerships increase traffic. Learn more about ProMax Unlimited and Dealer Marketing Services, Inc. at www.ProMaxUnlimited.com.
ABOUT RECALL MASTERS
Recall Masters is the leading provider of automotive recall news, data, training, and communications. The company is dedicated to helping automakers and their dealers expedite the repair of recalled vehicles and make the roadways safer for everyone. Greater recall awareness and proactive management helps automakers protect their brand and build trusting relationships between automotive dealers, rental car agencies, auto auctions and consumers alike. Recall Masters is privately held and based in the Laguna Hills, CA. To learn more about Recall Masters, visit http://www.recallmasters.com.