July 30, 2018 – The winners of the 2018 Dealers’ Choice Awards were announced by Auto Dealer Today, and for the fifth straight year ProMax took home 3 awards. ProMax earned the top awards for F&I Desking Software and Direct Mail, and the second-place award for Customer Relationship Management (CRM) Software, continuing their unparalleled history of success in the award voting. The ADT Dealers’ Choice Awards represent the industry standard of excellence and are chosen based on votes cast by auto dealership personnel.
ProMax won the industry’s top award for F&I Desking software for the 8th year in a row. “We’ve always been known for our industry-best Desking solution, and every year we try to improve it” said ProMax CTO Darian Miller. “It’s one thing to think you have a great solution; it’s another to get voted first place year in and year out. Being chosen by dealers every year is the truest form of recognition.”
2018 also marks the 8th year in a row that ProMax won an award in the CRM category and the 5th year in a row winning the top award for Direct Mail. “We’re honored our dealers continue to show their appreciation for our products and services” said ProMax COO Shane Born. “These awards demonstrate how our diverse suite of products work in concert to help dealers sell cars. ProMax enables dealers to skip all the hassles of integrating various systems and dealing with multiple companies. At ProMax, it all comes together for the dealer’s benefit.”
In the 14-year history of the Dealers’ Choice Awards, ProMax has garnered 26 total awards, including 18 first-place prizes. “ProMax has had an unprecedented run in the Direct Mail and F&I Desking Software categories,” said David Gesualdo, publisher of Auto Dealer Today and F&I and Showroom. “It’s a remarkable achievement and we share their excitement.”
ABOUT THE AUTO DEALER TODAY (ADT) DEALERS' CHOICE AWARDS: The Auto Dealer Today awards represent the industry standard of excellence. They have been awarded for fourteen years and are based solely on votes cast by dealers and dealership personnel. Dealers rate companies based on the product or service it provides, customer service, the overall value of the product or service, and if they would be willing to recommend the provider to another dealer. The awards serve as the premier forum for dealers looking for new product and service providers. Learn more about Auto Dealer Today at http://www.autodealermonthly.com.
ProMax was formed in 1994. In August of 1995, ProMax was introduced as a Special Finance software solution. In 1998, the software was expanded to handle all types of desking including new and used vehicle leasing, CRM, finance menus, inventory management, reports, and credit application submissions to lenders. In 2002, ProMax was introduced as the industry's first Internet-based full front end solution and today is used by over 2,000 automotive dealerships. The ProMax internet application integrates with dealership DMS systems and can be used effectively in large dealer group situations as well as single-location dealerships. ProMax also provides credit bureaus, website development and hosting, internet leads, and more to help dealerships increase traffic. Learn more about ProMax at www.ProMaxUnlimited.com.