ProMax Complete™
the Only CRM with Integrated Desking, Credit, Compliance, Data Mining & More
A Modern CRM for dealers who want to do business their way
ProMax Complete™ is the industry’s only credit and compliance-enabled CRM that lets dealers achieve maximum profitability on every deal. Built on modern technology, ProMax Complete is a Unified Retail Platform that replaces disconnected CRM, credit, compliance, and desking tools with one system—driving higher conversion, lower risk, and more profit per vehicle.
Most dealerships run eight systems to sell one car. ProMax Complete brings it all together under one login, with one bill.
- Get integrated credit and compliance to drive gross profit, reduce risk, and speed up deals including prequal applications
- Eliminate double data entry and struggling to get multiple software solutions to work together
- Focus on value and conversion, not tasks with a dashboard-driven UI
- Most dealerships run eight or more systems to sell one car. ProMax Complete replaces them with one login and one invoice.
- Keep Management and Sales on the same platform with flexible workflows, reporting, and analysis
Credit
Compliance
Desking
Data Mining
Inventory
Lead Generation
One Fully Integrated System that Saves You Time and Makes You Money
Prepare for the California CARS Act with ProMax Complete™
Beginning October 1, 2026, California’s CARS Act brings new compliance requirements for dealerships, including additional disclosure and record-retention obligations. ProMax Complete™ helps dealerships prepare by centralizing customer records, providing visibility into customer interactions, standardizing sales workflows, automating follow-up, and organizing dealership activity.
Combined with ProMax’s ASC Certified Online Credit Application, dealerships gain centralized customer tracking, greater visibility into lead sources and activity, and organized documentation to help teams manage records and maintain consistent processes.
ProMax Complete™ gives dealerships the tools and visibility to support their compliance efforts while creating a more consistent, transparent sales process and customer experience.
ProMax Complete™ provides tools that may support dealership compliance processes but does not provide legal advice or guarantee compliance with the California CARS Act. Dealerships should consult qualified legal or compliance professionals regarding their specific obligations.
Desk More Deals at Higher Gross
ProMax Complete’s proprietary Lender Select™ feature automatically calculates Dealer Reserve across multiple lenders, ensuring not only high profit margins on each deal, but it also nearly eliminates turn-downs and rehashes.
Everything you need is on one screen. Desk a deal directly from the Customer Profile, keeping the information you need visible the entire time.
Streamline Operations with Customizable Workflows
The Daily Workplan brings every task into one clean dashboard, surfacing time-sensitive follow-ups so nothing gets missed. Dealerships using ProMax Complete see 25% higher appointment rates. Easy to use, scalable, and customizable to your dealership’s needs, ProMax Complete unifies lead management, follow-up, and workplans into a streamlined all-in-one solution — keeping your team focused, productive, and consistently connected to every customer.
Protect Your Dealership with Credit & Compliance
ProMax Complete is the only Value-Added Reseller of all three credit bureaus with integrated credit, CRM, and desking in the retail auto industry. Because of this, we offer the most comprehensive set of credit and soft pull tools of any CRM/Desking provider in the space. Automated compliance is integrated throughout the sales process, helping dealerships avoid $50,000 or more in potential FTC fines per violation.
Track and Market Your Most Valuable Asset - Inventory
With easily sortable data, customized reporting, and seamless integrations with all DMS and third-party websites, our Inventory solution has everything you need to manage, analyze, optimize, and market your vehicle inventory accurately and professionally.
Find More Deals with Data Mining
Leverage the power of Data Mining to build campaigns and deliver custom messaging to your target audience without leaving the comfort of your CRM. Dealers consolidating into ProMax Complete see a 30% average reduction in spend. Automatically combine customer data, credit data, service data, inventory, and website data together to identify the best opportunities to make more sales.
Engage Prospects with Texting and Video
ProMax’s built-in Texting platform helps dealers connect with customers instantly, delivering response rates that far outpace email or phone calls. With automated follow-ups, templates, and personalized messaging built into ProMax Complete and ProMax Mobile, your team can streamline communication and never miss a touchpoint. Plus, through our certified integration with Covideo, you can send engaging video messages via text, creating stronger connections and boosting conversions while keeping every interaction tracked and compliant.
Empower Your Sales Team with ProMax Complete Mobile
The ProMax Complete Mobile App has everything a salesperson needs to do their job from any smartphone or tablet including:
- Log ups
- Scan VINs
- Stop the clock on leads
- Manage your workplan
- Check inventory
