Automotive Insights Driving Change
Shane Born has been ProMax’s Chief Operating Officer since 2011. He started in ProMax in 2003 in online software sales where he earned several distinguished sales awards. In 2007 he was promoted to Director of Training and Customer Service. Prior to working for ProMax, he worked in the retail automotive business for seven years in sales. When he isn’t busy at the office, he enjoys playing pool, coaching athletic teams, enjoying the outdoors, and spending quality time with his wife and son.
Craig Sims currently serves Equifax and its customers as vice president and automotive practice lead for the automotive vertical. A 15-year veteran of the automotive industry, Craig brings deep expertise to building solutions that deliver critical insights and information to lenders and dealers, including risk analytics, verifications, use of alternative data, and digital transaction enablement.