Dealership Question of the Week
This is your resource for answers to the questions today’s automotive dealers are asking. Each week, ProMax explores a new dealership question covering topics such as automotive CRM, dealership websites, SEO, digital marketing, lead management, credit, compliance, customer engagement and dealership technology. Whether you’re looking for ways to improve your dealership’s online presence, better understand your customer journey, generate and manage leads, or get more from your technology, you’ll find practical information and insights designed specifically for automotive dealerships. Check back each week for a new question and discover ideas that can help your dealership make smarter use of its technology and digital strategy.
This Week's Question
Question: How Important Is Your Dealership Website to Your Overall Digital Marketing Strategy?
Answer: Your dealership website is one of the most important parts of your overall digital marketing strategy. It often serves as the central destination for shoppers who discover your dealership through Google, social media, digital advertising, email, or third-party automotive websites.
Your website should do more than display your inventory. It should make it easy for shoppers to research vehicles, learn about your dealership, explore financing options, value their trade, apply for credit, request information, schedule a test drive, and contact your team.
More Questions Answered
A dealership CRM can bring customer and lead information into one place, helping sales and BDC teams stay organized, respond to inquiries, schedule follow-ups, and avoid letting opportunities fall through the cracks. It can also help dealerships track where leads come from, monitor customer interactions, and measure marketing performance.
When a CRM is connected with other dealership technology, such as your website, online credit application, and inventory tools, it can provide a more complete view of the customer journey.
In short, an automotive CRM helps your dealership organize customer information, improve follow-up, manage leads, and use your own data to make better marketing and sales decisions.
A dealership CRM can bring customer and lead information into one place, helping sales and BDC teams stay organized, respond to inquiries, schedule follow-ups, and avoid letting opportunities fall through the cracks. It can also help dealerships track where leads come from, monitor customer interactions, and measure marketing performance.
When a CRM is connected with other dealership technology, such as your website, online credit application, and inventory tools, it can provide a more complete view of the customer journey.
In short, an automotive CRM helps your dealership organize customer information, improve follow-up, manage leads, and use your own data to make better marketing and sales decisions.
A dealership CRM can bring customer and lead information into one place, helping sales and BDC teams stay organized, respond to inquiries, schedule follow-ups, and avoid letting opportunities fall through the cracks. It can also help dealerships track where leads come from, monitor customer interactions, and measure marketing performance.
When a CRM is connected with other dealership technology, such as your website, online credit application, and inventory tools, it can provide a more complete view of the customer journey.
In short, an automotive CRM helps your dealership organize customer information, improve follow-up, manage leads, and use your own data to make better marketing and sales decisions.