Your dealership's most valuable asset is your owner base.
So how can you leverage this asset and stay on top of your customer's buying cycle? With Trade Alerts!
Find customers in an equity position and entice them to buy with new rebates, new rates, and lower payments. Using ProMax's award-winning Desking solution, Trade Alerts automatically factors everything in, getting you good trades and deals you can get done!
Trade Alerts is fully configurable and customized to you:
- Create filters and saved sorts to target just the right subsection of customers
- View both lease and retail deals
- Use your lender guidelines, and only vehicles you have in stock
- Choose any book value for your equity calculation
- Set up your minimum equity, minimum profit, maximum payment change, and more
- Once you have narrowed down a list of potential buyers you can get as granular as you like and look at opportunities one at a time, or use saved sorts for a turnkey solution. Either:
- Conduct powerful email campaigns that take advantage of pre-loaded templates, A/B testing, and ROI tracking OR
- Key in on certain prospects on your list and send out Ebrochures of new vehicles in the same class as their previous purchase
Trade Alerts gives you everything you need to effectively market to and sell previous customers in an equity position.