ProMax Launches BDC AI for 24/7 Lead Response
New 24/7 AI lead-response agent engages shoppers instantly through text and email, helping dealerships turn more internet leads into confirmed [...]
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ProMax Complete Builds California CARS Act Tools Into Desking and Inventory
California dealers can set a total price once and carry it from the online listing to the desking proposal, at [...]
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The Truth About the “First Pencil”: Desking in the Era of Absolute Transparency
In the traditional desking process, the “first pencil” was a starting point — a baseline from which a salesperson and [...]
Caught in the Compliance Crossfire: Navigating Federal Pricing Scrutiny and California’s First-Communication Mandate
Dealerships today are caught between aggressive federal enforcement and rigorous new state mandates. On March 13, 2026, the FTC sent [...]
The CARS Rule Is Gone, the CARS Act Is Here: Why California’s New Law Reshapes Compliance for Dealers Everywhere on October 1
When the Fifth Circuit vacated the FTC’s nationwide CARS Rule in January 2025 (Crowell & Moring) — a rule that never actually [...]
Why Custom, Mobile-First Websites Outperform Template Dealership Websites
Your dealership website is no longer just an online brochure, it’s your most important sales and marketing tool. Today’s shoppers expect fast, mobile-friendly [...]
CRM for Car Dealerships: What Most Demos Won’t Show You
Does your sales team log into multiple systems to sell one car? CRM for lead management. Appraisal services for the trade, desking tool for structuring deals. Credit [...]
The Role of Secure Document Exchange in a Modern Dealership
For years, dealers have been balancing two realities that don’t always line up neatly. On one side, there’s the growing [...]
Why Separate Data Mining Tools Miss the Point
Most dealerships understand that data mining matters. They know retention and loyalty drive profitability. They’ve invested in tools that promise [...]