Dealer Marketing Services, the makers of ProMax Unlimited, announced new enhancements to their software integrations with vAuto and FirstLook, two of the industry’s leading providers of Inventory Management systems. ProMax users with either integration will now have the ability to send trade-in data for appraisal, as well as import pricing data and vehicle comments, all with the click of mouse. Additionally, both integrations work in concert with ProMax’s popular new selling tool, the automated Price Drop Alert e-mail.
“These enhanced integrations are great additions to the ProMax Unlimited package” said Shane Born, Chief Operating Officer of Dealer Marketing Services. “All of our customers that utilize vAuto and FirstLook will benefit from the new functionalities.”
ProMax users that also use vAuto or FirstLook for Inventory Management can now send trade-in data for appraisal with a single click. Previously, ProMax users with FirstLook had this option, but those with vAuto did not. Streamlining the appraisal process saves dealers time and money, and eliminating double data entry not only prevents mistakes, it frees up sales managers to focus on their customers. In today’s business climate, dealers need to maximize ROI on trade-ins to be successful, and ProMax gives dealers the tools to succeed.
Pricing and Vehicle Comments:
ProMax’s new enhanced integrations give users the ability to manage their inventory in one system, importing pricing data and vehicle comments from FirstLook or vAuto. This function allows dealers to update their vehicle pricing information automatically, and import vehicle comments directly to ProMax’s window sticker and powerful e-mail templates. The data import is configurable and fully integrated with ProMax dealer websites as well.
Price Drop Alert E-mails:
In conjunction with the two enhanced integrations, ProMax recently unveiled its new automated Price Drop Alert e-mail. ProMax automatically generates and sends this powerful e-mail to a prospect whenever a vehicle the prospect inquired about has dropped in price. “With ProMax, we give dealers a tool to make money, not just count it” said Dealer Marketing Services CEO, John Palmer. “Our new Price Drop Alertis a big hit with dealers; it takes about a minute to set up, and it gets your unsold traffic back on the lot.” The Price Drop Alert features a large photo and thumbnails with links to larger images, plus comments imported from either Inventory Management system.
ABOUT PROMAX UNLIMITED
Dealer Marketing Services, Inc. was formed in 1994 by John Palmer. In August of 1995, ProMax was introduced as a Special Finance software solution. In 1998, the software was expanded to handle all types of desking including new and used vehicle leasing, CRM, finance menus, inventory management, reports, and credit application submissions to lenders. In 2002, ProMax was introduced as the industry's first Internet-based full front end solution and today is used by over 11,000 individual dealership personnel. The ProMax Unlimited internet application integrates with dealership DMS systems and can be used effectively in large dealer group situations as well as single location dealerships. Dealer Marketing Services, Inc. also provides website development and hosting, internet leads, and direct mail services to help dealerships increase traffic. Learn more about ProMax Unlimited and Dealer Marketing Services, Inc. at www.ProMaxUnlimited.com.
vAuto was founded in 2005 by a group of automotive industry veterans who recognized that the Internet had changed the used car business, and dealers needed help to improve the profitability and turn rates of their used vehicle inventories. The company brought to life new technologies that gave dealers real-time supply and demand metrics about their used vehicles. The company's technologies and metrics were based on founder Dale Pollak's philosophy for managing every used vehicle as a time-sensitive investment. In late 2010, vAuto was acquired by AutoTrader Group. With a single click, trade-ins can be sent to vAuto for evaluation and market insights, and ProMax can import pricing information and vehicle comments from them. For more information, visit www.vAuto.com.
For more than a decade, FirstLook has been helping dealers achieve better results from their pre-owned retail operations. A pioneer in Inventory Management Software, FirstLook Systems provides advanced retail performance management solutions helping auto dealers gain better visibility, decision making and performance of pre-owned retail operations. Learn more about FirstLook at www.firstlooksystems.com