Davenport, IA (OPENPRESS) May 18, 2012 -- Dealer Marketing Services, the provider of ProMax Unlimited, has announced their certification by Mercedes-Benz USA (MBUSA) as a lead management tool.
ProMax is a certified lead management tool for most (OEM) manufacturers, including GM, Nissan, Ford, Hyundai, Subaru, Volkswagen, Toyota, Chrysler, Infiniti, Lexus, Saab, Mitsubishi, Fiat, Volvo, and now Mercedes-Benz. Leads are sent directly into the dealership's ProMax system, allowing them to work all their incoming internet leads, as well as leads received from the manufacturer. The manufacturers track response times, knowing there is a direct correlation between quick responses and high conversion ratios. The 'time clock' is automatically stopped as soon as the lead is responded to within ProMax. Dealerships can also have a copy of the lead sent directly to their smart phone. Responding to the lead from a smart phone gives the dealership the ability to stop the clock 24/7 and take immediate action on an incoming leads.
"This certification is the result of diligent development and extensive testing, to create software that meets Mercedes-Benz's high quality of standards," said Shane Born, COO of ProMax Unlimited. "Providing innovative solutions to minimize lead response time is our goal, and we appreciate Mercedes-Benz for recognizing our company as a certified vendor."
ABOUT PROMAX UNLIMITED
Dealer Marketing Services, Inc. was formed in 1994 by John Palmer. In August of 1995, ProMax was introduced as a Special Finance software solution. In 1998, the software was expanded to handle all types of desking including new and used vehicle leasing, CRM, finance menus, Inventory management, numerous management reports, and credit application submissions to lenders. In 2002, ProMax was introduced as the industry's first Internet-based full front end solution and today is used daily by over 11,000 individual dealership personnel. The ProMax Unlimited Internet application integrates with dealership DMS systems and can be used very effectively in large dealer group situations as well as single location dealerships. Dealer Marketing Services, Inc. also provides website development and hosting, Internet leads, and direct mail services to help dealerships increase traffic. Learn more about ProMax Unlimited and Dealer Marketing Services, Inc. at http://www.ProMaxUnlimited.com.
Mercedes-Benz USA (MBUSA), headquartered in Montvale, New Jersey, is responsible for the distribution, marketing and customer service for all Mercedes-Benz and Maybach products in the United States. MBUSA offers drivers the most diverse line-up in the luxury segment with 14 model lines ranging from the sporty C-Class to the flagship S-Class sedans and the SLS AMG supercar.
MBUSA is also responsible for the distribution, marketing and customer service of Mercedes-Benz Sprinter Vans and smart in the US. More information on MBUSA and its products can be found at www.mbusa.com, ww.mbsprinterusa.com and www.smartusa.com.
For additional information on ProMax Unlimited and the Mercedes-Benz Certified Lead Management Solution contact Melissa Sinclair at 563-344-7648