April 25, 2016 - Davenport, IA – Dealer Marketing Services, Inc. the makers of ProMax Unlimited today publicized the release of an Equifax-powered version of the popular soft pull solution Instant Screen to its dealer-customers. ProMax offers a full front end software suite to automotive dealers and boasts a strong track record of innovative and award-winning credit solutions. ProMax, partnering with global information solutions company Equifax, has announced Instant Screen powered by Equifax as the second in an exciting line of three new consumer credit soft pull products which are all powered by Equifax’s PowerLead suite.
Instant Screen Powered by Equifax is the newest iteration of Instant Screen, the automotive industry’s first ever pre-screen tool which was pioneered by ProMax in 2009. It enables automotive dealers to implement a powerful soft pull tool at the dealership level. Customers shopping for a vehicle or in for a service appointment can have a soft pull performed and given a firm offer of credit. Based on established criteria and backed by lender partners, these offers can be made directly to customers at the dealership or delivered via direct mail.
“Our dealership customers highly value sales leads that are sourced from engaging prospects in their service lanes,” said CEO John Palmer from ProMax. “Instant Screen powered by Equifax enables us to use soft pull credit data to validate consumer identities and qualify customers quickly, easily, and in full compliance with applicable laws. Once auto dealerships implement Instant Screen in their process, they can’t believe they ever did without it.”
“The release of this new version of Instant Screen strengthens our status as an industry leader in automotive dealer soft pull credit products” said ProMax CTO Darian Miller. Following the release of Instant Screen, ProMax plans to release an additional soft pull solution also powered by Equifax to complement the previously released Instant Score: Instant Auto Credit App. The three products can be deployed by automotive dealers individually or in concert.
Instant Score, the first of the three new Equifax-powered credit solutions which was released in the fall of 2015, functions as a simple plug-in to any page on a dealership’s website. Using Instant Score, visitors to a dealership’s website are able to see their Equifax credit score free of charge. This simple process only requires consumers to fill out a short form and verify their identity, but does not require the consumer’s Social Security Number. Upon completing the form and having their identity verified, the consumer sees their credit score, and the dealership receives a high quality authenticated lead.
Instant Auto Credit App Powered by Equifax will serve as a logical extension to Instant Score. The Instant Auto Credit App enables a dealership’s website visitors to go a step further and get pre-qualified for an auto loan. Consumers who wish to be pre-qualified are required to fill out a short form and verify their identity, in exchange for which they can receive an offer that includes credit limit, interest rate, and term. The dealership in turn receives a high quality pre-qualified lead.
Dealer Marketing Services, Inc. was formed in 1994 by John Palmer. In August of 1995, ProMax was introduced as a Special Finance software solution. In 1998, the software was expanded to handle all types of desking including new and used vehicle leasing, CRM, finance menus, inventory management, reports, and credit application submissions to lenders. In 2002, ProMax was introduced as the industry's first Internet-based full front end solution and today is used by over 2,000 automotive dealerships. The ProMax Unlimited internet application integrates with dealership DMS systems and can be used effectively in large dealer group situations as well as single location dealerships. Dealer Marketing Services, Inc. also provides credit bureaus, website development and hosting, internet leads, and direct mail services to help dealerships increase traffic. Learn more about ProMax Unlimited and Dealer Marketing Services, Inc. at www.ProMaxUnlimited.com.
Equifax is a global leader in consumer, commercial, and workforce information solutions that provide businesses of all sizes and consumers with insight and information they can trust. Equifax organizes and assimilates data on more than 600 million consumers and 81 million businesses worldwide. The company's significant investments in differentiated data, its expertise in advanced analytics to explore and develop new multi-source data solutions, and its leading-edge proprietary technology enable it to create and deliver unparalleled customized insights that enrich both the performance of businesses and the lives of consumers.
Headquartered in Atlanta, Equifax operates or has investments in 19 countries and is a member of Standard & Poor’s (S&P) 500® Index. Its common stock is traded on the New York Stock Exchange (NYSE) under the symbol EFX. In 2013, Equifax was named a Bloomberg BusinessWeek Top 50 company, was #3 in Fortune's Most Admired list in its category, and was named to InfoWeek 500 as well as the FinTech 100. For more information, please visit: www.equifax.com.
For additional information on ProMax Unlimited soft pull technology call 800-322-9034.